In today’s highly competitive marketplace, establishing and positioning your brand is more important than ever.

Great brands are ones that encourage trust and reliability among consumers and clients and establish affecting connections. These connections are not only external, but also with employees and other internal stakeholders. Now, people are more concerned with what’s behind the brand and they care about the ethics of a brand and company.

PUBLIC RELATIONS

MEDIA RELATIONS

  • Media strategy

  • Message and storyline development

  • Media and blog database management

  • Press conference logistics

  • Byline articles 

  • Press releases

  • Breaking news response

  • Press kit design and development

  • Issue and trend monitoring

  • Partnership identification and cultivation

  • Strategy and program development

  • Brand alliance creation

STRATEGIC PARTNERSHIP DEVELOPMENT

  • Concept development

  • Coordinate production and logistics

  • Develop and manage guest list

  • Red Carpets

  • On-site media and influencer management

  • Invitation and collateral design and development

  • Vendor management

SPECIAL EVENTS

  • Community outreach strategy

  • Campaign development and execution

  • Speaking opportunities

  • Sponsorship negotiation

  • Dialogue creation

  • Town hall meetings

  • Petition execution

  • Partnership development

COMMUNITY RELATIONS

  • Internal communications audit and analysis

  • Strategy development and execution

  • Newsletter

  • Company intranet

  • Management training

INTERNAL COMMUNICATIONS

  • Message development

  • Media strategy development and execution

  • Community and strategic partnership development

  • Grassroots initiatives

  • Government relations

  • Develop presentations

  • Petition execution

  • Develop and distribute PSAs

  • Advocacy recruitment

ISSUE MANAGEMENT

  • Thought-leadership platform development

  • Spokesperson training

  • Thought-leadership/expert positioning (media, conferences, published papers)

  • Speech and presentation development

EXECUTIVE POSITIONING & THOUGHT-LEADERSHIP

  • Crisis vulnerability and preparedness audit

  • Develop crisis communications plan

  • Crisis training and drill management

  • Spokesperson training

  • Manage media and external stakeholder communication

  • 24/7 crisis response

REPUTATION MANAGEMENT AND

CRISIS COMMUNICATIONS

  • Strategic campaign development

  • Optimization

  • Content generation

  • Content scheduling

  • Social media monitoring

  • Brand monitoring

  • On-site support

  • Social media ad campaigns

  • Analytics reporting

SOCIAL MEDIA

BRAND STRATEGY

  • Survey development and deployment

  • News media monitoring and analysis

  • Trend and issue identification

  • Industry and market audits

  • Customer segmentation

  • Influencer and tastemaker identification

MARKET RESEARCH

  • Concept development

  • Coordinate production and logistics

  • Develop and manage guest list

  • Red Carpets

  • On-site media and influencer management

  • Invitation and collateral design and development

  • Vendor management

BRAND STRATEGY DEVELOPMENT

  • Concept development

  • Coordinate production and logistics

  • Develop and manage guest list

  • Red Carpets

  • On-site media and influencer management

  • Invitation and collateral design and development

  • Vendor management

  • Brand evaluation for best practices

  • Determine marketplace positioning of brands

  • Identify competitor marketing approaches

  • Compare client brand versus other brands

  • Customer breakdown and analysis

BEST PRACTICES & COMPETITIVE ANALYSIS

  • Background questionnaire development

  • Develop and lead discovery session

  • Conduct brand exercises

  • Trend review and analysis

BRAND DISCOVERY SESSION

  • Target audience identification

  • Database and calendar development

  • Determine business and marketing goals

  • Strategy development

  • Tactical build out (PR, social media, advertising)

  • Measurement metrics

  • Timeline and budget development

MARKETING PLAN DEVELOPMENT

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