Setting strong goals for building your reputation and understanding your target market will help you select the accurate Best Public Relations tools for the Business. These steps will help monitor your PR decisions.
Decide on your PR goals
Think about the type of reputation you want to build for your brand What do you want to be recognised for? What features will draw new clienteles to you? What is interesting about your industry? What are some big ideas to get customers speaking about you?
To develop effectual PR strategies, you need to set SMART goals:
Specific: state clearly what you want to achieve
Measurable: set tangible measures so you can measure your outcomes
Achievable: set objectives that are within your capacity and budget
Relevant: set objectives that will help you improve particular aspects of your brand
Time-bound: set objectives you can achieve within the time you need them.
Develop a PR budget
Like all promotion strategies, you need to invest money in your PR. Some businesses may choose to appoint a Best PR agency to handle your PR activity. Efficiently you are paying them for their time, usually at an hourly rate. If you choose to conduct PR activities yourself there may be a number of things you may need to budget for, including:
Media Kits
Promotional Items
Events & Press Conference
Sponsorship & Press Release Dissemination
Industry Story & CSR
Set a budget that will help you plan and support your yearly investment in PR.
Develop your key messages
Develop a sequence of announcements that response the who, what, where, when and why of your business. These announcements are referred to as key messages and can be used as part of your PR material to platform your business’s Unique Selling Proposition (USP). Key communications are accurate and are usually no lengthier than one sentence. Typically, you must have no more than 5-6 key messages.
Identify your target audiences
Consider your market research, or refer to your marketing plan, and list your target market segments.
Analyse the communication about who your customers are, how they live and where they get their information from. This information will help you identify your best PR tools and strategies.
Narrow down your best Public Relations opportunities
Constantly be on the hunt for stimulating stories, angles and anecdotes about your business. Identify the 'material' that will support shape your selected profile. Make this a routine that is part of the way you and your team think.
Select material that is topical, interesting, stands out from the mass, and best fits your target audiences. Matching your PR material to your target audiences will help you choose your most efficient PR tools.